Branding and Corporate ID for Midlantic

I conceptualized and designed the logo and corporate ID for Midlantic. I created the branding elements and marketing materials such as the logo guidelines, brochures, environmental elements, etc.

Results oriented design.

Ray designed an exceptional logo for us. All of his work for my business has been delivered on time and with a professional approach.
- Rachel Horton

The branding for Midlantic was intended to be modern, bold and colorful. This logo was designed with very little background as it was only conceptual in nature to start.

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This project included mockups of various products for the company in addition to the logo design.

• Cover designs for the Midlantic Annual Report.
• Media packet including envelope design and brochure.
• Environmental design of an accent wall in a conference room.

Media packet design

Environmental design

The client was extremely pleased with the comps for these designs. Although these are just comps, the design work was highly appreciated and serves as a primary example of my branding work.

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